Mark Zuckerberg revealed that Facebook cut Facebook’s news feed in half in July. There are now Home and Feeds tabs for Facebook users who are now given content recommendations, depending on their app usage. The Feeds tab displays content from the user’s followed persons, pages, and groups. Making it more straightforward for Facebook users to view their favorite material and find new things is the aim, according to Zuckerberg.
When users launch the app, the Home tab contains the first feed they see. Home will include items the user is already following, such as updates from friends and family, but the feed will prioritize suggestions made by the app’s discovery feature.
According to a news release from Meta, “This system takes into account thousands of signals to help cut through the clutter and rank content in the order we think you will find most valuable.” They have also talked about their new investments, “We’re investing in AI to best serve recommended content in this ranked experience.”
Reels and Stories will be among the content given priority in the Home tab. You should use short-form video material like Reels to get your marketing content on the home page so that your company may reach new consumers.
Which would mean it is the best time for flower business owners to push their short videos while giving content about flowers. When done right, your content will spread to a broader range, offering your business marketing to a new audience.
The Feeds tab shows user-followed pages, organizations, and communities. Facebook’s new feeds don’t have app discovery material, yet adverts still appear. Investing in Facebook Ads can help your flower business content reach the Feeds tab.
Facebook’s new feeds should focus on gratifying your existing audience. All, Favorites, Friends, Groups, and Pages are separate Feeds categories. To stay top-of-mind with your audience, include material in All, Favorites, and Groups. By producing quality material consistently, your brand will appear in All. If your content is intriguing and includes CTAs to add your brand’s page to Favorites, you’ll have content there.
Creating exciting content for your flower shop’s social media is more crucial than ever. As of now, if there is no consistency or interaction can sink your marketing plans. If your budget is big enough, a good investment could be a content creator or an SEO to help your Facebook Advertising.
Meta’s modification to Facebook’s news feed means advertisers must adapt their social media operations on the app. Short-form videos like Reels, live streaming, advertisements, and community will keep your audience interested on the Home and Feeds tabs, making it easier for a flower business market when done right.