Most people would agree that email is one of the most basic forms of communication today. However, many people don’t realize that your email campaign’s success largely depends on your open rates. In other words, how many people open and read your emails? If you want to increase your open rates, the following tips and tricks can help.
How can you increase your email open rates?
You can do several things to increase your email open rates, and we’ll go over some of the most effective ones below.
Increase email rates Tips & Tricks
1. Use a catchy subject line.
Your subject line is one of the essential elements of your email because it helps people decide whether or not to open it. A good subject line should be short, descriptive, and to the point. It should also pique the recipient’s interest, so they’ll want to learn more by opening the email.
2. Send your emails at the right time.
Another essential factor to consider is when you send your emails. If you send them when people are likely to be busy or distracted, they’re less likely to open them. Instead, try to send your emails during slower periods of the day or week, such as early mornings or late evenings.
3. Keep your emails short and sweet.
People are more likely to read and engage with shorter emails, so it’s essential to keep your messages concise. If you have much information to share, consider breaking it into multiple smaller emails instead of sending one long one.
4. Use images and videos.
Including images and videos in your emails can also help increase open rates because they can make your messages more visually appealing. Just be sure to use images relevant to the email’s content and have a good resolution, so they don’t appear pixelated or blurry.
5. Use a call to action.
A call to action (CTA) is an instruction that tells the recipient what you want them to do next, such as visit your website or make a purchase. Including a CTA in your email can help increase click-through rates, which can, in turn, lead to higher open rates.
6. Write compelling content that provides value to your readers.
Your email content must be compelling enough to make people want to read it. But beyond that, it should also provide some value to the reader. Whether that’s helpful information, an exclusive offer, or something else, make sure your emails are worth opening.
7. Avoid using too much "salesy" language.
Using too much “salesy” language in your emails can turn people off and make them less likely to open them. Instead, focus on writing helpful, informative, and interesting emails. If you need to include a sales pitch, make sure it’s subtle and doesn’t come across as too pushy.
8. Make sure your emails are optimized for mobile devices.
With more and more people reading emails on their smartphones, ensuring your messages are optimized for mobile devices is essential. This means using a responsive email template that will adjust to whatever screen size the recipient is using. It also means keeping your email content short and sweet so it’s easy to read on a smaller screen.
9. Test, test, test
Finally, don’t forget to test different elements of your email campaigns to see what works best for your audience. This might include testing other subject lines, send times, or types of content. And once you find what works, continue regularly testing to ensure your open rates don’t start to decline.