Facebook Ads For Florists By a Florist
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Facebook Ads as a Marketing Tool
It’s no secret that Facebook ads are an effective way to promote your business and grow your audience, but the trick is learning how to do it right.
Many people who use Facebook advertising as a marketing tool end up throwing money down the drain because they don’t know what they’re doing. They waste their budget on poorly targeted ads with low click-through rates, resulting in very little return.
In this Facebook Ads Made Easy for Florists, I can teach you everything there is to know about creating successful Facebook ad campaigns from start to finish. You’ll learn how to choose the best target market for your product or service, create compelling ads that will attract attention, set affordable budgets for maximum ROI and track all of these metrics so you can measure success more effectively than ever before!
First Key to a Successful Facebook Campaign
Targetting Now the first key to success with Facebook ads is Targeting. And targeting simply means getting your ads in front of the right audience. This is the first key to winning, but it is the most important, and I recommend you put most of your attention.
So the first way to target your ads on Facebook is with Core Targeting. This allows you to put your ads in front of people who are maybe near you, in a radius, by demographics, so male, female, what age they are, interests, what Facebook pages they like, or their behaviors online, and if they’re connected to your Facebook page or not.
The game has changed now, and a new type of targeting is even more powerful. It’s called Custom Audiences. And if you aren’t using these, you’re advertising like it was five years ago. Because custom audiences really allow you to target people on Facebook with whom you already have a relationship. Re-targeting to people who’ve already engaged with, say, your website and creating a custom audience of those people. Now you need to have the Facebook Pixel to do that.
Now the third and final way to target Facebook is through Lookalike Audiences. These are really a marketer’s best friend because they allow you to scale your marketing efforts exceptionally efficiently. So, a lookalike audience helps you reach people like your current customers, website visitors, or Facebook fans.