The dreaded slow season is here, and many small businesses are struggling to figure out how to stay afloat. One way to generate buzz and stay in the game is with summer marketing. This summer, let’s look at some of the marketing ideas in the floral industry and how we can use them to help increase your profits during this time. So, jump in and rev up your marketing engine with summer marketing ideas.
5 Summer Marketing Ideas for Flower Shops
1. Summer Sale
If you want to help your flower shop stand out in the crowd this summer, then consider launching a summer sale. It will make it easier for customers to find what they need and reduce competition. Consider offering your most popular products at a discount, or you could also hold a summer clearance sale that lasts three days or less.
2. Run a Social Media Contest
This summer, host a social media contest for your flower shop. You can offer prizes such as a flower bouquet, a gift basket, and discounts for your store.
You’ll be able to reach out to new customers who might not have gone into your store before, and you’ll also have some nice content on your website to help keep people coming back.
3. Promote with Giveaways
You can give away samples of your products as giveaways to get your brand name out there. Ensure the samples are well-branded so they stand out, and they will remember your store.
Giving away items is an excellent way to attract new customers and keep existing ones happy.
4. Email Marketing
Email marketing is often overlooked, but it’s one of the most effective ways to promote your business this summer. An email list allows you to send the pertinent information to your customers and provides a strong foundation for future campaigns. You can send them new products, event details, or special offers or ask for feedback. It’s a great way to stay in touch with your audience and form relationships with them.
Grow your email list tip:
The key is to offer something of value that will be attractive enough for people to sign up for your email list. One way of doing this is by providing free flowers or flowers at a reduced price.
5. Sponsor Local Summer Event
As the economy has been experiencing a slowdown, businesses have fewer opportunities to grow. One way companies can grow by sponsoring local events. Local events can be a great way to attract new customers and build relationships with them before they become loyal customers.
With the right marketing strategy, you can ensure that your shop is well-positioned for the slow season ahead. Take a look at these five simple ways to promote your flower shop in the summer and beat the competition!